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Fables

Category

Multidisciplinary

Tags

exhibition, Experiential, research, web

An experiential design honors thesis project aiming to reestablish ones relationship with the natural world through ancient methods of storytelling and narrative.  Explore three fables and their characters, while learning more on environmental issues and their place in the design industry. 


AMERICAN ADVERTISING AWARDS 2024

Greater Lehigh Valley

GOLD ADDY               Fables Exhibition

GOLD ADDY               Fables Website

SILVER ADDY             Fables Logo Family


 Fables as an exhibition has the main goal of informing the audience about the complex interconnections between our current environmental crisis, our relationship with nature, and how to work with those emotions in the design industry. I aimed to show more sustainable solutions for paper and ink, the basic printing components. 

 

These materials pay homage to the industry which has created so much art and design as well as tremendous damage to the earth and waste. Inspired by the visuals from older Victorian era etchings and letterpress and traditional printmaking, the branding of Fables was created. Emphasis was placed on illustrated character icons and symbols from each of the fables. 

 

The show opens with the symbol of the golden egg (our precious natural resources) and zig zagging threads lead the audience through the exhibition while also physically enforcing them to be aware of their surroundings (and actions). The threads also represent our interconnectedness and how our actions all affect one another. 


An iPad reading area allows for the audience to read each fable and explore the analysis within the exhibition experience directly. In the fables exhibition is a custom score interpreting the three tales, and creating an even further sensory experience for the audience to immerse themselves in each learning area. 

 

The exhibition itself was constructed from the very beginning with limited outsource spending and environmentally conscious materials in mind. There are repurposed thrifted mirrors, representing the mirror genre of the fables, and the two main materials bought to be used in the exhibition: lokta paper and algae ink. By having the main materials be screen printed using lokta paper and algae ink, two alternatives for designers are represented. 

 

Relearning and regaining our connection with the natural world can aid in instituting better practices within our own industries.

Still Curious?